Market Analysis - Decision Basis for Provis Constructional Measures Software in Facility Mangement

Every company has to use some kind of facility. Whether those are owned or rented they all require constructional measures that must be planned. This can either be done internally or externally. In every scenario, however, a program to assist in the planning and management of the constructional measures is required.

Crawford, Samuel & Isler, Marc & Landolt, Lukas & Mürset, Nicolas & Rothenbühler, Yannick & Stocker, Vanessa, 2019

Art der Arbeit Projektarbeit/Praxisprojekt
Auftraggebende Axept Business Software AG
Betreuende Dozierende Ergenzinger, Rudolf
Keywords Software, Facility Management, Constructional Measures, Customer needs, Real-estate, Decision Basis
Views: 9
The facility management product used by Axept should aim to provide a flexible solution that allows customers to efficiently and effectively record and identify constructional measures, create, compare and us investment plans. However, Axept AG's current facility management product has been created out of an opportunity and is thus not adapted to the market yet, ultimately rendering it less competitive in its current state.
The following market analysis aims to deliver a decision basis for the Provis constructional measures software regarding whether or not re-development is beneficial. To achieve our objective and provide a reommendation, we acquired primary data through interviews with potential customers of the product. The primary data is supported by theoretical framework that are used as a basis for a market/product analysis. This includes a preliminary analysis of potential customers, the competition, a risk and opportunity analysis and a product analysis.
Upon completion of the project, Axept has been given a broad overview regarding the current market conditions of constructional measures software including features and aspects that companies desire as part of the software. This market analysis and especially primary data collected through the interviews allows Axept to make an informed decision on the Provis constructional measures future use. Therefore, the result of the market analysis, conducted with potential customers, combining expertise and know-how, is a decision basis and recommendation for the development of a product, that suits the various needs of the customer.
Studiengang: Business Administration International Management (Bachelor)
Vertraulichkeit: vertraulich
Art der Arbeit
Projektarbeit/Praxisprojekt
Auftraggebende
Axept Business Software AG, Kemptthal
Autorinnen und Autoren
Crawford, Samuel & Isler, Marc & Landolt, Lukas & Mürset, Nicolas & Rothenbühler, Yannick & Stocker, Vanessa
Betreuende Dozierende
Ergenzinger, Rudolf
Publikationsjahr
2019
Sprache der Arbeit
Englisch
Vertraulichkeit
vertraulich
Studiengang
Business Administration International Management (Bachelor)
Standort Studiengang
Brugg-Windisch
Keywords
Software, Facility Management, Constructional Measures, Customer needs, Real-estate, Decision Basis