Value-Based Pricing in B2B Markets as a Contributor to Differentiation: How can a value-based pricing strategy effectively and successfully be implemented in a global industrial market?
Wölfli Rebecca, Anne-Frédérique, 2018
Type of Thesis Master Thesis
Client
Supervisor Lombriser, Roman
Views: 42 - Downloads: 13
Studyprogram: International Management (Master)
Keywords
Confidentiality: öffentlich
Type of Thesis
Master Thesis
Authors
Wölfli Rebecca, Anne-Frédérique
Supervisor
Lombriser, Roman
Publication Year
2018
Thesis Language
English
Confidentiality
Public
Studyprogram
International Management (Master)
Location
Olten