Value-Based Pricing in B2B Markets as a Contributor to Differentiation: How can a value-based pricing strategy effectively and successfully be implemented in a global industrial market?
Anne-Frédérique Wölfli Rebecca, 2018
Type of Thesis Master Thesis
Client
Supervisor Roman Lombriser
Views: 51 - Downloads: 16
Studyprogram: International Management (Master)
Keywords
Confidentiality: öffentlich
Type of Thesis
Master Thesis
Authors
Anne-Frédérique Wölfli Rebecca
Supervisor
Roman Lombriser
Publication Year
2018
Thesis Language
English
Confidentiality
Public
Studyprogram
International Management (Master)
Location
Olten