Writing on the Wall: How Swiss Brands Use Facebook for Brand Development and Consumer Engagement: An Illustrative Multiple Case Study

Fischer, Hadleigh William, 2017

Type of Thesis Master Thesis
Client
Supervisor Meyer, Rolf
Views: 23 - Downloads: 2
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Studyprogram: International Management (Master)
Keywords
Confidentiality: öffentlich
Type of Thesis
Master Thesis
Authors
Fischer, Hadleigh William
Supervisor
Meyer, Rolf
Publication Year
2017
Thesis Language
English
Confidentiality
Public
Studyprogram
International Management (Master)
Location
Olten