Basel's quick service segment has grown faster than any other format over the past fifteen years, yet the canton has no mobile taco operator: two vendors sell tacos, both bound to a single site, and none of the registered mobile caterers serves the category. This thesis develops a business plan for Taco7, a year-round taco food truck for the Wyniger Gruppe, and tests whether it is financially viable and operationally feasible.

The plan was tested against a fully integrated five-year financial model linking a costed input base to the three financial statements, a break-even analysis and a discounted cash flow valuation across three demand scenarios. Cost inputs come from named suppliers and published rates; demand is estimated and identified as such.

The financial case is positive but narrow. On 40 customers a day, net present value is CHF 40'812 against CHF 25'782 invested, ranging from CHF 33'984 negative under weak growth to CHF 137'598 under strong growth, and falling to about CHF 4'800 at the market's own growth rate. Two qualifications matter more than the headline. The five operating years return only CHF 17'426 in present value, so most of the modelled return sits in the residual value of the business at the horizon rather than in trading cash. The operation itself turns profitable in 2029 and cash self-funding in 2030. And break even sits at 48.6 customers a day against an opening assumption of 40, one of two unobserved inputs, with the portion split, to which the result is most exposed. The verdict is conditional. Taco7 is feasible in its operation but not yet in its precondition: the Fachstelle Messen und Märkte has indicated the Stadtmarkt is fully booked for food, so the six-day presence the model assumes is unavailable on present evidence. Placement should be secured and the customer count verified by footfall count before capital is committed.