Social Media Marketing in Start-ups An explorative Qualitative Research: Strategies and perceived Benefits by Entrepreneurs when using Social Networking Sites for Marketing Purposes

Fabian Liechti, 2017

Type of Thesis Master Thesis
Client
Supervisor Christoph Pimmer
Views: 32 - Downloads: 26
Studyprogram: International Management (Master)
Keywords
Confidentiality: öffentlich
Type of Thesis
Master Thesis
Authors
Fabian Liechti
Supervisor
Christoph Pimmer
Publication Year
2017
Thesis Language
English
Confidentiality
Public
Studyprogram
International Management (Master)
Location
Olten