At FHNW Campus Olten, campus presence outside lectures is limited. Although students generally feel accepted and perceive the infrastructure as functional, these conditions alone do not encourage longer stays. Diverse student realities, including full-time, part-time, commuter, and international students, shape different needs and expectations. Time constraints, commuting distances, limited comfort, and event formats that do not match students’ interests or daily routines were identified as central barriers.

The study applied a mixed-methods approach. First, an online survey was conducted among FHNW business students in Olten to assess campus presence, event participation, infrastructure perception, and sense of belonging. This was followed by four in-depth interviews with students representing different student types. The results were synthesised into student personas and a SWOT analysis, which formed the basis for developing practical, student-centred recommendations.

The findings show that students are more likely to remain on campus when conditions offer clear added value and fit their everyday schedules. Improving comfort, creating a warmer atmosphere, and providing spaces for short breaks and informal interaction increase students’ willingness to stay, for example through more colourful spaces with plants, carpets, sofas, and a dedicated room of silence. Engagement is highest when events are career-oriented, low-threshold, varied, and inclusive, rather than alcohol-centred, with a clear preference for activity-based formats such as sports events. Different student groups require tailored approaches: part-time and commuter students benefit from flexible and purpose-driven formats, international students need more socially diverse and welcoming gatherings, and full-time students seek vibrant work and relaxation spaces. Overall, the project provides evidence-based guidance for the Fachschaft Wirtschaft Olten and offers FHNW a solid foundation to further develop the Olten campus into a supportive and engaging learning environment.