Business Model for Transforming Carpentry Infrastructure

Netzwerk Grenchen is a non-profit association based in Grenchen, Switzerland, that focuses on professional integration and sustainable employment. With the support of various stakeholders, such as the Canton of Solothurn, the association offers a variety of services and courses.

Jibin Mathew Peechatt & Marko Jurcevic & Leon Bytyqi & Jevoen Jenifar, 2025

Type of Thesis Projektarbeit/Praxisprojekt
Client Netzwerk Grenchen
Supervisor Pülz, Michael
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Previously, Netzwerk Grenchen had an active carpentry infrastructure as a service that was used by up to 50 participants at its peak. However, the infrastructure had to be closed due to a lack of demand. Nevertheless, the CEO of Netzwerk Grenchen, Mr. Reto Kämpfer, still sees potential in the existing infrastructure and is looking for a financially viable business model to revive it. The real challenge is to reactivate this resource while remaining cost-effective and effective in this fast-moving market landscape.
The goal of the project was to create a successful and financially sustainable business model that would ensure the continued, effective, and cost-covering use of the existing carpentry infrastructure. After extensive research and analysis, 3 integrated business model ideas were developed: an e-commerce platform focused on upcycled products, a subscription model for the use of the carpentry space and machines, and carpentry workshops and courses with certification. These ideas were integrated into a single business model, illustrated by Alexander Osterwalder's business model canvas.
Overall, the proposed business model provides a comprehensive strategy for rejuvenating the existing carpentry infrastructure. It provides insights into target personas, marketing and branding strategy, conceptual platform design, financial projections including a Net Present Value (NPV) calculation showing a break-even point within five years, and a four-phase implementation roadmap over six months. The graphical user interface (GUI) design and screencast illustrate how the site could be designed, while the implementation roadmap outlines all the steps from planning to final launch. Finally, the business model was evaluated through competitive, SWOT, SUVA, and demand analyses. Together, these deliverables provide Netzwerk Grenchen with an actionable pathway to revitalize their existing carpentry infrastructure, promote sustainability, and create new opportunities for the community.
Studyprogram: Business Information Technology (Bachelor)
Keywords Business Model, Digital Transformation, Digitalization of Carpentry, Sustainability
Confidentiality: öffentlich
Type of Thesis
Projektarbeit/Praxisprojekt
Client
Netzwerk Grenchen, Grenchen
Authors
Jibin Mathew Peechatt & Marko Jurcevic & Leon Bytyqi & Jevoen Jenifar
Supervisor
Pülz, Michael
Publication Year
2025
Thesis Language
English
Confidentiality
Public
Studyprogram
Business Information Technology (Bachelor)
Location
Brugg-Windisch
Keywords
Business Model, Digital Transformation, Digitalization of Carpentry, Sustainability