Improve customer service by analysing customer sentiment using ChatGPT

Comparing the inquiry handling of ChatGPT and trained employees in financial related areas of the MFK BL

Markovic, Oliver, 2024

Type of Thesis Master Thesis
Client
Supervisor Telesko, Rainer
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This summary presents a master’s thesis that delves the performance evaluation of ChatGPT as a chatbot/digital employee within the financial department of the Motorfahrzeugkontrolle Basel-Landschaft (MFK BL).
The study employs a range of research techniques, including mixed-method research and a controlled experiment, to establish a robust framework for investigating the study’s objectives. By evaluating performance across diverse complexity levels, the thesis offers a clear perspective on Artificial Intelligence (AI)’s potential to enhance or surpass human expertise in handling financial inquiries. The key findings of the study reveal that ChatGPT demonstrated an adequate accuracy rate in handling financial inquiries of the MFK BL. While it performed well with easy inquiries, its accuracy decreased with ones that are more complex. The responses were generally well-structured and user-friendly, with a majority rated as good or very good. Moreover, ChatGPT needed minimal follow-up interactions. ChatGPT passed the complexity handling metric in many cases but failed in others, with the failures more noticeable in medium and hard inquiries. The necessity of combining AI tools like ChatGPT for routine tasks with human expertise for more complex issues is evident.
This approach could optimize operational efficiency and maintain high standards in customer service, highlighting the irreplaceable value of human input in complex financial inquiries. The study proposes several recommendations for the future, like investing in further training of ChatGPT with more specialized financial data to improve its performance in handling complex inquiries.
Studyprogram: Business Information Systems (Master)
Keywords
Confidentiality: öffentlich
Type of Thesis
Master Thesis
Authors
Markovic, Oliver
Supervisor
Telesko, Rainer
Publication Year
2024
Thesis Language
English
Confidentiality
Public
Studyprogram
Business Information Systems (Master)
Location
Olten