Suisseporcs is the Swiss Pig Breeders and Producers Association located in Sempach. The main task of the Suisseporcs is to represent the interests of all pig farmers vis-à-vis the market, organizations, authorities, politicians, and consumers. According to Suisseporcs, the number of pork consumption has fallen drastically in the past years. Suisseporcs assumes that an image improvement of the Swiss pig breeders is required. Especially, Generation Z should be addressed. Since they are mostly affected by the global trends of no or less meat consumption.

In the literature review, Generation Z, its values and nutritional values, Consumer behaviour and trends, Communication behaviour and use of media, Swiss pig farmers, and Corporate communications are thoroughly analyzed. Primary data was collected in the form of a survey posed to Generation Z as well as a workshop held with Suisseporcs and Proviande, the branch leader of Swiss meat. Based on the survey data and workshop results we drew out a gap analysis. We used this gap for our recommendations organised as a communications plan.

In our recommendations, we first emphasise the importance of having an organised main website. Although the website is not the main channel where Suisseporcs will interact with Generation Z, it is the landing instrument where the target audience first knows Suisseporcs. Also, keeping in mind that SEO is also an essential tool for the company to reach a wider audience. After the website, Suisseporcs need to have an overall social media plan where each channel is assessed together. Social media channels are where most of the customers will come to interact with Suisseporcs. The influence of social media on Swiss Generation Z has been verified with the survey result. After interacting with the target audience virtually, Suisseporcs then needs to engage with the customers in real-time. Since Generation Z is motivated by convenience, we also highly recommended a recipe website that would significantly add value for the Suisseporcs. We also recommended that the company interacts with the audience through different events and workshops. The last recommendation would be to change the packaging of the company's products.